The modern e-commerce industry has experienced rapid growth and development in recent years. Companies are actively transitioning sales online using specialized platforms. Magento is rightfully considered one of the top-rated and well-known. It helps create new online stores of any complexity.
Before contacting a professional Magento development agency and starting to build a web store for your e-business, it’s important to understand who this platform is suitable for, what versions are available, and how it differs from its competitors.
Magento Key Features
As many already know, Magento is a system for creating and managing online stores. Based on PHP, it allows you to sell products via the Internet. It’s not just a website builder, but a powerful and multifunctional tool that lets you customize it to your specific needs and different requirements.
Experts highlight the following key features of Magento:
- extensive product catalogs with photos and descriptions;
- customizable shipping options;
- multilingual interface;
- multicurrency support;
- analytics collection.
These features make Magento the most versatile and powerful e-commerce tool.
How Magento Compares to Its Competitors
There are many alternatives on the market, but many customers choose Magento as the foundation for creating and managing their web stores. It can be explained by several factors.
- Scalability. This platform can be used by small, medium, and large businesses.
- Flexibility. Magento is open to change, allowing it to be adapted to various tasks and needs.
- Large Community. Thousands of developers work with Magento, contributing new modules and extensions.
- Multi-store solution. You can manage a few online e-stores from one admin panel.
Therefore, Magento is rightfully considered the preferred choice for many e-commerce businesses.
Available Magento Versions
You can get the platform in two versions.
- Magento Open Source. It is a completely free, open-source special version suitable for small or medium-sized e-businesses. Downloading, installation, and use are available without a license.
- Adobe Commerce. This solution was previously called Magento Commerce. It is a paid version offering advanced functionality and dedicated support from Adobe. It is widely used by large companies.
Customers can upgrade between platform versions as their business grows.
Who Is Magento Suitable For?
Magento isn’t always the best solution for a startup or a very small store. The platform has a fairly complex configuration and requires professional setup. Therefore, this tool is suitable for those who:
- need to grow their e-store and expand their product range;
- plan to operate in multiple countries;
- strive for a flexible and customized design;
- choose online sales as their primary business line.
In these cases, Magento will provide the maximum number of features and benefits to achieve your goals.
The Future of Magento
This platform has experienced massive development after it was acquired by Adobe. Magento is currently actively integrated with other Adobe products and thus is even more functional. Magento is anticipated to be among the top-rated e-commerce solutions in the next few years.
Magento is a modern platform that is multi-functional and flexible. It is best suited to companies that wish to build their online sales more seriously and also have time to customize it.
The point is that you should keep in mind: what platform you should select depends on the objective of your business, and Magento serves those who are oriented toward long-term development.